About
CHARLENE BANKS is both Owner and Protective Stylist of BeYou’ty by Char.
She got her start doing braids on herself and classmates back in 1996 in SoCal. learning how to braid felt like a necessity as her military father was stationed overseas and her Filipino mother tried with the time she had in between school and work.
She turned her skills into an official business and became an entrepreneur in 2017. she moved back to California and operated bicoastally from her home base in Los Angeles to NYC/NJ (pre-pandemic). While building a brand may have seemed effortless, pursuing entrepreneurship in her late 30’s required more independent time and attention.
her transition was filled with late nights, trial and error with learning the ins and outs of social media and marketing. she expressed almost giving up due to fear and uncertainty but Things paid off with the growing notoriety of her textured faux loc style and natural installs which stood her out in the boom of Goddess Locs popularity.
Her focus on hair health and her ability to customize each install with caring and growing hands has been praised and recognized by everyday clients and beyond.
Charlene has made her Faux Locs a style that many seek out, with close to half her clientele base booking from outside of the LA area. She has created wigs for Oscar Winners, worked alongside the entertainment industry, and has offered her talents in charity and goodwill along the way. her humility, professionalism, skill, and stylist-to-client transparency have kept her seat filled with both returning and new clientele.
She aims to continue growing in her passion as the natural hair movement is bold and here to stay.
(As seen in voyage la)